Insights And Innovation is a consulting company specializing in consumer inspired innovation. No matter where you are in the innovation process, Insights And Innovation can help you discover consumer, retailer and marketplace insights that will lead to new ideas to help your business grow.
I was commissioned to create this logo with the simple guidelines “nothing fancy but we want to lock up the name “I-Squared” with Insights and Innovation so it’s clear what it means — we also like the light bulb but are open to other ideas”
It’s a process…

Final product: